Tweeting great content is essential to gain followers on Twitter and engaging your audience. The question is, how do you find great content to tweet? Look no further. Here are a few ways to find great content.

1. Business Exchange by Business Week

Though not a robust social media platform, I’ve found wonderful, tweetable, content on Business Exchange. The home page presents you with a cadre of topic areas including the Banking Industry, Business Innovations, Social Media Marketing, and even MBA Admissions. Click on a topic and there is a list of articles submitted by Business Exchange users. I’ve found the content quite good.

2. Digg, StumbleUpon, Delicious, and Reddit

I use Digg more than any of these other social bookmark sharing sites because the content is well organized. I’m interested in tweeting content about business, the economy, social media, and innovation. Digg let’s me go right to those categories and browse what’s available. StumbleUpon, Delicious, Reddit, and others are okay at listing what’s trending and hot at the moment but I find their categories unorganized.

3. Subscribe to great RSS feeds

Subscribe to your favorite blogs and news sites via RSS. You can download an RSS news reader or simply use Google’s newsreader. You’re newsreader will give you the latest content from every feed you subscribe to. If you see something interesting, tweet it out!

4. Google News

Google news serves up-to-the-minute content from major media outlets. I like the way the content is organized and enjoy the newsworthiness of all the articles.

5. Facebook and LinkedIn

You can’t rely on Facebook or LinkedIn for consistent Twitter content but I’ve had friends post articles on their wall that I’ve tweeted on multiple occasions. So, pay attention to what your friends and contacts are posting. You might find a great nugget of wisdom to share on Twitter.

6. YouTube, Viddler, Vimeo

Most of the folks I follow on Twitter don’t tweet video content. I’m not sure why. I love video and enjoy watching great quality, relevant video to my area of interest or job responsibilities. You can subscribe to users on YouTube, Viddler, and Vimeo who produce video you like. If they publish a great video, tweet it. You can also search these sites for video content.

7. Newsletters in your email

Pay attention to those newsletters you get in your email. Most companies, educational institutions, research foundations, and bloggers produce weekly, monthly or quarterly newsletters. Subscribe to them and read them! Oftentimes the content in these newsletters is not found easily on their respective websites or blogs. So, if you see something interesting in the newsletter, click the link to read more and then tweet that article.

 There are many more ways to find tweetworthy articles but these are some of the ones I use. Share yours in the comments below.