GenXmanager: Leadership for the Generation X Manager

Social media will have far reaching effects on leaders and the entire concept of leadership. The traditional organization as a top-down hierarchy have been deteriorating for some time. However, vestiges of Weber’s bureaucratic organization remain (and for some organizations, firmly entrenched).

Social media focuses more on social networks and connections and less on formal hierarchies. This presents both a challenge and opportunity for existing and future leaders.

The February issue of the International Leadership Association featured an article by Arthur Jue titled, “Social Media, Leadership, and the Emerging Architecture of Change”. In it, he states,

In business leadership, social media helps to enhance culture, recruitment, innovation, customer relationships, operational efficiency, engagement, and ultimately organizational performance.

It connects employees in new ways that redefine traditional roles, eliciting greater freedom of expression and commitment.

What I see is that leaders must now be facilitators of the social network process. Leaders will need to motivate staff inside and outside of the their purview encouraging the use of social connections far outside the normal boundaries of the organizational hierarchy. The leader will be seen as a facilitator of connections and understand that informal social networks using social media are far more powerful than the information transferred within the typical chain of command. The power is not in the leader, but in the collaborative power of employees.

My dissertation for my Ph.D. in organizational leadership will deal directly with leadership and social media. I’m working with my dissertation advisor at the moment and within the next few months I will be defending my initial proposal.

As Warren Bennis said, “Leadership is one of the most observed and least understood phenomena on earth.” I’m taking on yet another facet.