GenXmanager: Leadership for the Generation X Manager

You can Twitter and Facebook all you want and establish an incredible online brand for yourself. However, if you fail to deliver value, your brand is worthless. This may seem pretty self-explanatory but don’t get so caught up in the promotion part of personal branding that you forget to deliver value. This is true for entrepreneurs, cube warriors, managers, and executives.

While you are establishing your brand using social media and other tools, make sure you are also doing the following to deliver value.

Do what you say you’re going to do.

If you tell someone you’re going to do something, do it. Don’t be full of promises and never deliver.

Over deliver.

I wrote an entire article on this called ‘How to be valuable at work‘. Read that article and do more than what is expected.

Serve others.

The irony of personal branding is that it’s not about you at all. You really don’t matter much. It’s your customers and everyone else that matters. Serve your boss, clients, and employees and watch your brand take-off.

Be an expert.

Whether you are a zoo keeper, a computer programmer, a stay-at-home mom, or a store owner, be an expert in your field. Learn everything you can about your area. Stay current on the latest trends. Experiment and try new approaches. Be someone people turn to for information.

Focus on quality.

Be certain that whatever you do you do it correctly and with the utmost quality. Don’t be known for delivering junk.

Work with integrity.

 Be ethical, honest, trustworthy and moral in all that you do.