Social Media Strategy: Step 1: Determine Purpose
Written by Ron Desi on April 15, 2010 – 8:06 am -This is the second video in the social media strategy series. In it I walk through the first step in the social media strategy process which is to determine prupose. I stress the importance of looking at the overall organizational strategy, goals, and objectives. From there, you select a few goals that will lend themselves to a social media solution.
This step in the process is not about social media but about strategic thinking.
Tags: facebook, Social Media, social media plan, social media strategy, Twitter, YouTube
Posted in Business Insights, Social Media | 2 Comments »
April 15th, 2010 at 7:11 pm
Hey Ron…
Great video! Isn’t it amazing how far Marketing has coming since we were in school together. Really like the site!
April 16th, 2010 at 6:51 am
Kristen,
It is amazing how much has changed. Heck, the web was not really in wide spread use when we were in college…wow…that makes me feel old. Anyway, glad you liked the video and enjoyed the site.
Ron